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Enhancing the implicit association test: A four-step model to find appropriate stimuli
- Brenner, Gerhard, Koller, Monika, Walla, Peter
Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures
- Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
- Walla, Peter, Brenner, Gerhard, Koller, Monika
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